Initial starts up costs in a social media marketing business.

When you start in Online Marketing you rightly want to minimise your costs.

As your income grows then you can afford to spend more money on tools to simplify your business and to free up more of your time.

What I discuss in this post is what I consider essential to spend money on day one. Ie where I consider that you cannot cut costs.


What you need to spend on
1. You must get paid software to create an Optin/Squeeze Page.
Click HERE to see my post on the best Optin Page Software I have found.

2. Advertising on Social media, you will not generate significant traffic without paid advertising.

3. Time, people say that you can create a business in minutes a day but be prepared to spend many, many hours in the start up stage. If you follow the advice I provide then you will save some time however there is no short cut to success in online marketing (that I know of!). These hours are an investment in the future success of your business. This is time away form family, hobbies and work. I consider this to be a big cost.

4. You must get a paid autoresponder software.
Click HERE to see my post on autoresponder software that I recommend.

5. Timesaving management software. Allows you to send a direct message to each new Twitter follower. This is so powerful.

Click HERE to read the post.

What you do not need to spend on
1. your own domain name, a free blog is more than sufficient in the initial stages. Yes you may want to set uo your own doman=in down the tracks but this is not essential to start making money.

2. Graphic designers.
There is excellent free software available to create graphics, book covers, logos etc. Initially the free software is more than sufficient!